Texbrasil attends debates at the Global Fashion Summit 2025
The Program reinforces the urgency of a bold transformation in global fashion.
From June 3 to 5, in Copenhagen, Denmark, Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) — took part in the Global Fashion Summit 2025, one of the main international forums on sustainability in the fashion industry.
Recognized for bringing together business leaders, government representatives, investors and civil society organizations, the event’s central theme was “Barriers and Bridges”. The proposal was to discuss how the systemic challenges faced by the global textile industry can be transformed into bridges for innovation, cooperation and responsible growth.
Organized around five axes — courage, capital, incentives, regulation and innovation — the Summit addressed topics such as the European Union’s environmental regulations, the impacts of geopolitical tensions on production chains, the urgency for clearer and more effective legislation, and the role of water as an element of climate justice.
Transparency Act: regulatory benchmark
In force since 2022 in Norway, the Transparency Act has been cited as a model of clear and objective regulation.
Highlights of the Norwegian model:
• Requires due diligence on human rights and working conditions;
• Mandatory annual public reports;
• Any citizen can request information from companies.
Considered a benchmark of balance between requirement and applicability, the legislation inspires countries seeking to structure robust regulatory frameworks.
The Texbrasil Sustainability team attended the main panels and took part in the Innovation Forum, a space that presented practical solutions for the textile chain, such as Refiberd’s technology for identifying fabrics using hyperspectral imaging and the first bio-based elastane fiber, the result of the LYCRA® + Qore® partnership.
The debate on communication in fashion also drew attention: European brands are avoiding the use of the term “sustainable” without objective evidence, as required by the new Danish legislation. Terms such as transparency, traceability and regenerative production have gained ground as more technical and legitimate forms of dialogue with consumers.
Regulatory backlash in Europe
The new presidency of the European Commission proposed flexibilities in sustainability directives (CSRD, CSDDD), generating criticism from financial institutions and investors.
Identified risks:
• Greenwashing;
• Loss of global credibility;
• Reduction in the number of companies required to report ESG indicators.
The debate highlighted the role of public policies in consolidating the sustainability agenda.
How brands are communicating sustainability
Ganni
“We have never labeled ourselves as a ‘sustainable brand’, because in today’s fashion industry, absolute sustainability is simply not possible. But we believe in transparency, continuous learning and a deep responsibility to do better every day.”
Samsøe Samsøe
“Extending the lifespan of a product is the best way to reduce its impact. We place great importance on quality control to ensure that our products withstand the test of wear and tear and reuse.”
Les Deux
“The truth is that the most responsible pieces of apparel are the ones you already have and wear. Fast fashion has accustomed us to the idea that pieces of apparel can be cheap, which also leads us to believe that they are disposable.”
Attendance in the Global Fashion Summit 2025 reaffirms Texbrasil’s role in connecting Brazilian fashion to the main global discussion forums. By promoting access to technical and strategic knowledge about sustainability, the Program strengthens the preparation of national companies to compete in foreign markets with responsibility and a vision for the future.
About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.