TEXBRASIL BOOSTS BRAZILIAN BRANDS AT CURVE NY AND MAKES THE PROJECTIONS INDICATING GOOD BUSINESSES FOR 2025

Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), was present at the February 2025 edition of Curve NY, one of the most important trade shows in the lingerie and intimate apparel segment in the United States. The event, held between February 2 and 4, presented the fall/winter 2025/26 collections and brought together 130 exhibiting brands, receiving a total of 1,100 visitors, including 27 journalists from the industry.

With the support of the program, three Brazilian brands had the opportunity to showcase their products to international buyers and distributors: Mari M, Pliè and Yang. During the trade show, deals worth US$ 58,000.00 were closed, in addition to a promising expectation of US$ 280,000.00 in negotiations over the next 12 months.  Over the three days of the event, Brazilian companies made 97 business contacts, strengthening their connections in the North American market. 

Brazil’s participation in Curve NY reinforces the relevance of Texbrasil in fostering the internationalization of national brands, creating strategic opportunities for global expansion. The trade show provided an important platform for companies to showcase their unique design, innovation and quality, contributing to their growth, brand strengthening and generation of new business. 

About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br

About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.