Texbrasil brands return to Première Vision Paris

Première Vision Paris starts next Tuesday (08) in France. The fashion supplies event will host five Brazilian brands with the support of Texbrasil (Internationalization Program for the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The brands that will be present at the trade show are Oficina Caramelo, Stampa Studio, Natural Cotton Color, Savyon and Ecosimple. Gradually, Première Vision is returning to a normal rhythm, after digital and hybrid versions. In 2021, even with the restrictions imposed by the pandemic, Brazilian brands carried out about USD 500,000 in business after the tradeshow.

The textile and printing brands will be able to expose their novelties at the expo center Paris Nord Villepinte, in one of the main events of the sector in Europe.

Première Vision is known for anticipating the trends of the coming seasons, and serves as an important hub for textile brands and suppliers. Each season, the tradeshow’s fashion team builds the key directions and trends (colors, materials etc.) with international experts, before sharing them with the entire creative chain in informative seminars, forums, and, of course, during the event.

“Brazilian brands offer competitiveness and can be important partners for European apparel manufacturers. ” We believe in the potential of the companies to anticipate these trends and gain important clients in the region,” comments Texbrasil’s executive manager, Lilian Kaddissi.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over the course of 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).