Texbrasil celebrates Brazilian fashion with an event in partnership with Chilean store Lemonaki

Last Wednesday, the 27th, Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) held a special event to celebrate Brazilian fashion at the Chilean store Lemonaki.

Celebrating 20 years, the retailer bets exclusively on Brazilian brands to sell in the capital Santiago, and via e-commerce throughout the country. On the occasion, the guests – including customers and digital influencers – were able to learn about the news of the Água de Coco, Blue Man, Farm, Oásis, The Paradise and Triya brands.

“It is a joy to be able to celebrate this long-standing partnership between Brazil and Chile. Lemonaki is always attentive to Brazilian fashion trends and seeks to bring the best in casual and beachwear to the country”, comments the executive manager of Texbrasil, Lilian Kaddissi.

The brunch was held at the store and featured names such as Chilean actresses Mayte Rodriguez and Isidora Urrejola, influencer Valeria Ortega and journalist Isidora Ureta. The party was complete and had a DJ to cheer up the guests, in addition to a photo booth depicting Brazilian beaches.

Brazilian brands, however, were the highlight. In addition to occupying the store’s racks, they were also paraded by models and party guests.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).