Texbrasil companies hold prominent place in ranking of multinationals

Fitesa, Dudalina, Puket, Tavex/Santista and Vicunha Textil are members of Texbrasil – the Brazilian Fashion Industry Internationalization Program, developed by Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). They are also at the top of the pack in the Fundacao Dom Cabral Ranking of Brazilian Multinationals, which has kept tabs on the movement of Brazilian companies in internationalization over the last ten years. The main theme of the general ranking for 2015 is the ability of Brazilian multinationals to adapt to the culture of the countries where they operate.

A total of 62 companies were studied, 48 of which are multinationals operating abroad through their own units and 14 of which operate through franchises. The companies participating in the 2015 FDC Ranking of Brazilian Multinationals are found in 100 countries and on every continent except Antarctica. The U.S.A. is the country that attracts the most companies, followed by Argentina and Mexico.

The footwear and textile industries account for 6% of the multinationals studied. In relation to the area of franchise operations, the apparel industry holds a 36% share, while textiles hold 7%.Fitesa, a specialist in the non-woven fabric industry, is ranked first in the internationalization index and employee index, coming in 3rd in the asset index. Jeanswear company Tavex/Santista is ranked 3rd in the index of companies with revenues of up to BRL 1 billion, coming in 15th in the internationalization index, while Vicunha Textil is at 23rd.

The internationalization ranking for franchises includes three Program members: Dudalina in 3rd place, Hering in 9th and Puket in 11th. Particularly worth mention is Dudalina, which came in 3rd in the franchise units index and received a special highlight in the report: “The brand expanded its strategic planning, continuing its growth plan with priority on the European and Latin American regions, where it opened up new markets in the multi-brand channel, also expanding its retail network.”

According to the publication, 29.5% of companies increased their investments abroad and maintained their strategy in the domestic market. Some of the companies (13.6%) chose to up their investments in the international market while cutting investments in the domestic market. Of these, some preferred to export more and expand their presence in countries where they are already consolidated, while others went with strategies to expand in growing economies.

Of the target markets for companies that want to expand in the Americas, the U.S.A. and Mexico are notable in North America, with the Dominican Republic, Ecuador, Panama, Guatemala, Nicaragua, El Salvador, Costa Rica and Honduras in Central America, and Chile, Colombia, Argentina and Paraguay in South America. In Europe, notable markets are Russia, Hungary, the Czech Republic, Luxemburg, Moldavia and the Netherlands. Africa’s notable markets are Angola, Tanzania and Mozambique.

According to Fundacao Dom Cabral, the Brazilian companies had results that show a significantly positive degree of adaptability, which demonstrates an ability to adjust their management models according to the characteristics and specificities of the countries where they operate, maximizing the results of their strategies and developing a good export process.

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