Texbrasil invites international buyers to the first digital edition of Inspiramais

Starting next Tuesday (25th), the first digital edition of Inspiramais, a material design salon for fashion, begins. Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – invited five international buyers for the event, which is considered a reference in innovation in Latin America.

With the theme “Free Spirit”, Inspiramais foresees several digital actions, including virtual business roundtables, lectures, showrooms and materials research.

For three days, representatives of retailers Cornejotex (Ecuador), Rondina (Paraguay), Lemon (Uruguay), Formfit and Johanna Ortiz (Colombia) participate in rounds with the 11 brands of the Program present at the event. Those are: Lunelli, Macias Têxtil, RVB, Rhodia, Kirimure, Innovativ, Sancris, Castanhal, Ecosimple, Hi Etiquetas, and Audaces.

“It is impressive how quickly Brazilian events have adapted to virtual actions. Enthusiastically we invite buyers to this edition of Inspiramais, a great partner”, comments the executive manager of Texbrasil, Lilian Kaddissi.

Digital version

According to the organization, the idea is not to transpose the physical to the virtual world, but rather to promote an exclusive experience, with the possibility of getting to know launches and products, participating in the entire program and conducting direct business with companies in the virtual environment.

For this reason, the event focuses on the presentation of innovative products, virtual stands and the presentation of color charts.

“If in the physical model we talk to seven thousand professionals, now we have the chance to expand this, and the platform has all the attributes for this promotion. The show will be expanded to three days of interaction, with exhibitors, speakers and consultants and will be available for access for 30”, comments Walter Rodrigues, stylist, researcher and responsible for the Inspiramais Design Center.

Another highlight of the edition is “+ Estampa”, which presents the work of studios that sell illustrations, designs, patterns and prints, offering the market new materials, textures and sensations that will provoke new perceptions by the public.

The “+ Estampa” project is carried out by the Brazilian Association of Companies of Components for Leather, Footwear and Artifacts (Assintecal), the Brazilian Association of the Textile and Apparel Industry (Abit), the Brazilian Tannery Industry Center (CICB) and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over almost 20 years, it has helped around 1600 brands to enter the export trail, generating USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).