Texbrasil opens pop-up store in Dubai in partnership with Fashion Jardim

Next Thursday (14), Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), – holds a special pop-up in Dubai in partnership with the Fashion Jardim store, in anticipation of summer in the region, which begins in June.

The event will feature brands Água de Coco, Barthelemy, Blue Man, Empress, Karla Vivian, Nhall, La Sirene, Triya, Shorts&Co and Oasis, which are sold exclusively by the store. “We are happy to work with our partners from Brazil and to introduce some new beachwear brands to highlight the strength of the region”, comments Fashion Jardim founder Dina Ghorayeb.

Aiming to show the best of Brazilian beachwear in the Arab market, Dina comments on how she curates the brands: “We concern on selection our wear pieces according our customer’s taste and we invite to all to come here and explore what’s new in our collection for this amazing summer”, she says.

“Our solid partnership wht Fashion Jardim allowed Brazilian brands to grow and expand internationally, providing the best beachwear for the Middle East market. This pop-up reflects upon the strength of this association and will allow more people to get in touch with what Brazil has to offer”, completes the executive manager of Texbrasil, Lilian Kaddissi.

The event takes place from 8 pm (local time) at the Gate Village mall, in the city’s Financial Center. The celebration of Brazilian fashion will also feature a fashion show with brand launches, in addition to the presence of celebrities, digital influencers, customers, local and national press.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).