Texbrasil takes 24 brands to Premiere Brasil S/S 2014

Bringing trends in accessories, colors, fabrics and textures for S/S 2014, the 7th edition of Premiere Brasil will take place between 22 and 23 January, from 10am to 7pm at Expo Center Norte, in Sao Paulo. In addition to releasing innovations, the fashion salon also promotes encounters between different professionals from different parts of the world. The event held by Latef, a joint venture between Premiere Vision and Fagga | GL exhibitions, is supported by Texbrasil – Brazilian Fashion Industry Export Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The Program is responsible for bringing international buyers of AMC stores, Camacho, Lymtex and Toque D Sol to the trade show, in addition to journalists Nelson Doria Arcila, of El Tiempo newspaper (Colombia), Jose Miguel Mardones and Aldo Esteban Calabrano Godoy, of CNN (Chile), Marisol Grau, of El Comercio (Peru), and Noel Folken, of TanModernos and Luz magazines (Argentina). Besides knowing the event, the agenda of the international guests also provides visits to showrooms of stylists Gabriela Sakate and Cinthya Hayashi, and they will participate in the Conference of Fashion S/S 2014 with the speaker Pascaline Wilhelm, fashion director of Premiere Vision.

Of the 55 exhibitors, 24 are participants of Texbrasil: Advance, Antex, Branyl, Brasilev, Canatiba, Capim, Cedro Textil, Coltex , Covolan, Farbe, Haco, Hudtelfa, Kalimo, Malhas Teda – Brazil, Renauxview , Santanense, Sao Joanense, Savyon, Sinterama, Sultextil, TDB Textil, Tecelagem Panamericana,Tecelagem Saliba and Tecnoblu.

Facing the main sectors of the textile-fashion industry, the salon is divided into five sections Denim & Sportswear, focusing on releases in jeans, twill, cotton, dry cleaners and accessories for this segment; City & Glam, comprehensive space dedicated to urban and formal fashion,  party fashion, beachwear and lingerie; Yarns & Fibers, where providers of fibers and wires present the latest innovations for weaving and clothing companies; Designs Studios, bringing together a selection of unique studio drawings for stamping; and Accessories, where manufacturers exhibit their releases on buttons, buckles, zippers, elastic, labels, bulges and other accessories.

In addition to the exhibition space, it also has a Trends Forum, which is a creative environment where buyers are advised to choose the best products for their collections. The Forum also publishes a range of colors and textures of Premiere Vision, providing an overview of the tones that will be in evidence in the season.