The Dressing Project is the new member of Texbrasil
The Dressing Project, specialized in party dresses, joined the group of companies of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership established between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
The Dressing Project produces four annual collections, around 12,000 clothing items per month. In addition to models that are born aiming at celebrating a special moment, such as wedding parties and parties, it is also committed to providing a unique experience for its client when choosing the ideal dress, closely monitoring every detail during the process, offering personalized service.
The brand’s adhesion to Texbrasil is the beginning of a dream coming true for Marcela Paoliello, brand owner. “Our great expectation is export, but not only as a final destination, but throughout the process of training, assistance, programs, lectures, trade fairs, and international rounds. We hope to learn increasingly about foreign trade, live the incredible process of internationalizing our brand and be able to move the Brazilian economy, and show the world, quality products,” the businesswoman said.
The brand was born after Paoliello returned from a trip in which he represented the company that worked at a fair, which brought together the biggest party and bridal fashion brands. During his passage through the event, he came to believe that he could act globally with his own products.
The Dressing Project was born in November 2016, aiming at innovating the market specialized in costumes for celebrations, providing and selling quality products, boosting the textile production of this segment in Brazil.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export Promotion and Investment Agency (ApexBrasil).