“The Little Mermaid” actress wears PatBO dress

PatBO continues to establish itself as a global brand in the fashion market. One of its dresses was part of the look of American actress Halle Bailey, who played Ariel in the remake of “The Little Mermaid”. The dress was worn on one occasion to announce the remake of “The Color Purple”, which will be released at the end of December this year.

The label is a member of the Texbrasil Program (Brazilian Textile and Fashion Industry Internationalization Program) – a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association).

The dress worn by Halle Bailey was designed in chiffon by designer Patrícia Bonaldi, leader of the label. The dress had been presented at the PatBO show during New York Fashion Week Spring-Summer 2023.

Halle Bailey joins Beyoncé

It’s worth remembering that this isn’t the first time PatBO has had one of its creations worn by a personality. In September, pop diva Beyoncé wore a look by the Brazilian brand at her “Renaissance Tour” concert in Vancouver, Canada. In addition, other famous singers, such as Camila Cabello and Jennifer Lopez, have already been seen wearing designer Patricia Bonaldi’s clothes.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To take part in Texbrasil, companies should fill in this form, or contact our Relations area by e-mail at texbrasil@abit.org.br or by telephone on (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.