The LYCRA Company brings LYCRA® ADAPTIV technology to the personal care market

Technology already established in the apparel sector is now being applied to disposable hygiene products, such as baby diapers, adult incontinence products, and feminine care items.

The LYCRA Company announced the global launch of LYCRA® ADAPTIV technology for nonwoven applications, marking its entry into the personal care and disposable hygiene products segment. Recognized in the apparel sector for its ability to adapt to the body, providing comfort and freedom of movement, the technology is now being integrated into categories such as baby diapers, adult incontinence products, and feminine care items.

This innovation represents an advance in the development of materials aimed at improving the user experience in disposable products, meeting the growing demand for solutions that combine comfort, fit, and practicality.

Developed to offer greater flexibility, shape retention, and adaptation to different body types, LYCRA® ADAPTIV technology allows materials to follow the body’s movements more naturally. Among the benefits are gentle elasticity, a more secure fit, reduced compression marks on the skin, and ease of putting on and removing the products.

According to the company, the innovation also contributes to a more comfortable and inclusive experience, catering to consumers with different needs and usage profiles.

“The demand for disposable hygiene products is increasingly high, especially in the adult disposable underwear segment, which encompasses increasingly new consumer profiles. Many of them are people in their prime, such as pregnant women, postpartum women, and even long-distance travelers. This behavior contributes to expanding the search by these consumers for products with greater applied technology and innovation, which are already characteristics present in LYCRA® ADAPTIV fiber,” says Clarice Ginetti, Commercial Director for Personal Care South America.

The technology was presented during an international event in Switzerland

O lançamento global da tecnologia foi apresentado durante o INDEX™ 26, um dos principais eventos internacionais da indústria de não tecidos, realizado em Genebra, na Suíça.

Durante o encontro, representantes da companhia acompanharam debates sobre inovação, materiais de alta performance e tendências para o mercado global de personal care, segmento que vem registrando crescimento impulsionado pela busca por produtos mais funcionais e adaptáveis.

“A participação da The LYCRA Company na feira trouxe a oportunidade de destacar o quanto estamos conseguindo levar nossas inovações já consolidadas no setor de vestuário e soluções renováveis, para atender às necessidades do mercado de higiene e não tecidos”, destaca Clarice.

Convergence between the textile and hygiene sectors

The arrival of LYCRA® ADAPTIV technology in the personal care segment reinforces a growing trend of convergence between the textile and disposable hygiene sectors.

With consumers increasingly attentive to comfort, ergonomics, and user experience, the industry has been expanding investments in innovative materials capable of offering superior performance without compromising practicality.

By expanding the application of a technology already established in apparel to new categories, The LYCRA Company reinforces its innovation and diversification strategy, keeping pace with the evolving demands of the global personal care market.

Sobre a The LYCRA Company
A The LYCRA Company inova e produz soluções em fibras e tecnologias para as indústrias de vestuário e de cuidados pessoais, sendo proprietária de marcas líderes de consumo: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® e TACTEL®. Com sede em Wilmington, Delaware, EUA, a The LYCRA Company é reconhecida mundialmente por seus produtos de alta qualidade, expertise técnica e atividades conjuntas de marketing. A The LYCRA Company está focada em agregar mais valor aos produtos de seus clientes, desenvolvendo inovações exclusivas para atender à necessidade do consumidor que busca por conforto, desempenho e durabilidade. Saiba mais em www.thelycracompany.com