The LYCRA Company hosts talk on behavior, product and experience at Denim Week
The LYCRA Company will take part in Denim City’s Launch Week, one of the leading events for the jeanswear sector in Brazil, with the talk “Does the perfect pair of jeans exist?” on April 7, at 11:30 a.m., in São Paulo. Moderated by branding specialist Fábio Monnerat, the panel brings together professionals from different areas of the market to discuss what truly guides consumer choice today, considering the relationship between desire, product and experience.
Joining the discussion are Taís Isotton, jeanswear business mentor; Sabina Deweik, futurist and behavior researcher; and Maria Luiza Amaro, Brands and Retail Business Leader for LATAM at The LYCRA Company.
Throughout the debate, the speakers will address changes in consumer behavior, the criteria that influence the selection and purchase of a garment, and the role of experience in product use. The challenges faced by the industry to balance performance, cost and sustainability will also be discussed.
The conversation will also include a technical perspective from the textile value chain, focusing on how innovation in fibers and fabrics contributes to comfort, durability and body adaptation. The goal is to broaden the view of what defines a good product today, taking into account the alignment between consumer expectations, product delivery and industry capabilities.
“When we talk about an ideal garment, the conversation usually focuses on aesthetics or price. But today the purchase decision involves a more complex combination of experiences, including wear, perceived value and performance over time. Technology plays an important role in this balance, enabling the industry to move forward in comfort, durability and efficiency,” says Maria Luiza Amaro.
Service
Event: Launch Week – Denim Week
Date: April 7, 2026
Time: 11:30 a.m.
Talk: “Does the perfect pair of jeans exist?”
Location: Denim City SP – Rua Casemiro de Abreu, 604, Brás, São Paulo
About The LYCRA Company
The LYCRA Company develops fiber solutions and technologies for the apparel and personal care industries, committed to delivering sustainable products made with renewable and recyclable pre- or post-consumer raw materials, reducing waste and helping pave the way for circularity. Headquartered in Wilmington, Delaware, USA, it owns the brands LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX® and TACTEL®. The LYCRA Company adds value to its customers’ products by offering proprietary innovations that meet consumer needs for lasting comfort and performance. Learn more at lycra.com.