The second edition of Brasil Fashion Now highlights Brazilian fashion in marketplaces in the USA and Europe

The Brasil Fashion Now project presents its second edition promoting Brazilian fashion in the United States and Europe. Developed in partnership between Apex-Brasil (Brazilian Trade and Investments Promotion Agency), ABEST (Brazilian Association of Fashion Designers), ABIT (The Brazilian Textile and Apparel Industry) and Abicalçados (Brazilian Association of Footwear Industries), the project started on March 1st in the international marketplace BLANC Fashion. 

Created as a tool to promote Brazilian fashion digitally due to the pandemic, the initiative brings together 14 brands confirmed for its first phase. With a duration of six months, Brasil Fashion Now will still have a second phase, starting on April 1st, in which it will add new companies to the platform.

11 brands from Fashion Label Brasil (Brazilian Value-Added Fashion Internationalization Program) participate in Abest: Sylvie, Roberta Mattos, Meerk, Lily Franco, Augusta, Wee, Akra, Osklen, Room, Intibrand and Catarina Mina. As for Abicalçados, the three Brazilian Footwear brands are Opananken, Luiza Barcelos and Matuschka Mia. 

Companies can be accessed directly on the Landing Page developed for the event. The page will be available for six months and will feature spring/summer and autumn/winter collections from participants.

The B2B (business to business) digital platform promotes an unlimited and timeless showcase of 80 brands for more than 16,000 small, medium, and large retailers in more than 90 countries.

Apex-Brasil’s Project Manager, Mariele Christ, comments on the importance of presenting Brazilian fashion together and of digital initiatives in fashion projects – Fashion Label Brasil, Brazilian Footwear. and Texbrasil. “The current moment has accelerated virtual commercial promotion initiatives and solidified the need for an integrated work to gain strength in the international market”, she points out. “We believe in the relevance of the project and the importance of maintaining the exposure of the differential and potential of Brazilian fashion brands to several international buyers”.

About Fashion Label Brasil 

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over almost 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investments Promotion Agency (Apex-Brasil).

About Brazilian Footwear

Brazilian Footwear is an export-incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase the exports of Brazilian footwear brands through development actions, commercial promotion and image directed to the international market. 

Know more: brazilianfootwear.com.br. 

www.abicalcados.com.br/brazilianfootwear.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, Apex-Brasil carries out diversified actions of commercial promotion aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brasil brand.