Three Brazilian brands showcase their collections in French trade fair Tranoï

From September 29 to October 2, three Brazilian brands will take part in Tranoï’s ‘18 Spring/Summer edition, a trade fair dedicated to women’s clothing, jewelry and remaining accessories, traditionally held four times a year during the Paris fashion weeks at prestigious locations around that city. Maria Pavan, Vitor Zerbinato and Amir Slama will showcase their collections counting on support from the Brazilian fashion export programs Fashion Label Brasil, sponsored by ABEST, and Texbrasil, sponsored by Abit, both in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Andrea Sanchez, commercial manager of fashion designer Vitor Zerbinato’s authorial brand, said the brand will take their ’18 Summer party collection to the trade fair, in addition to a capsule collection especially developed for the international market, based on clients’ response in the trade fair’s last editions. “We hope to maintain the brand’s expansion project in the international market, by once again showcasing our collection to foreign purchasers and, consequently, increasing the brand’s visibility in Brazil through our participation in international trade fairs, while also expanding our internal sales,” she said.

More than a commercial event, Tranoï is a launch pad for new fashion designers to explore international markets, in addition to counting on art installations, fashion shows, parties and gathering approximately 10 thousand visitors every edition.

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