Tip Top launches collab with Metoo doll brand

Children’s fashion brand Tip Top, which is part of Texbrasil (Internationalization Program of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency) – has launched a collab with the famous rag doll brand Metoo.

Four models of the dolls won clothes from Tip Top’s 2022 version collection: Sorvetinho, Ballet, Unicórnio, and Unijujuba. And in all Tip Top stores in Brazil, it is possible to buy models with special clothes, as well as pieces from the collection, creating a combination between toys and children.

The project is part of Tip Top’s strategy to strengthen relationships with its customers and also gain more public in Brazil. The choice of the doll brand for the partnership comes from the history of these toys. With an European design and suitable for babies and children, the dolls were created nearly a decade ago and have become a worldwide success.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).