Trade mission brings Brazilian companies closer to the Greek market

From October 12 to 16, 2026, Brazilian companies are participating in a trade mission in Athens, Greece, to expand connections with local buyers and partners and identify business opportunities. This is Texbrasil’s first initiative in the Greek market in over 20 years of the Program’s existence. The initiative is promoted by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The agenda brings together seven Brazilian brands—Ammi, Bela Brand, Dalai Beachwear, Dress To, Ene Ene, Lenny Niemeyer, and Panô—and promotes meetings, networking, and commercial exchange. With diverse styles and identities, the brands represent different expressions of national fashion and are bringing their creations to a new platform for international connection.

“The trade mission is an opportunity to present Brazilian brands, get to know the local market, and establish relationships with potential partners. The schedule will also allow companies to experience the Greek business environment firsthand and identify opportunities for operation,” explains Gabriella Sampaulo, Trade Promotion Coordinator of the Texbrasil Program.

Approaching new markets is an important step for companies seeking to expand their international presence. Initiatives like this foster the exchange of experiences, strengthen commercial connections, and help the diversity and creativity of Brazilian fashion reach new audiences.

“With this initiative, Texbrasil reinforces its work in connecting Brazilian fashion with the international market, creating space for meetings, relationships, and new business perspectives between the two countries,” concludes Gabriella.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important entities among the country’s economic sectors. It represents the productive power of 25.7 thousand companies installed throughout the national territory, of all sizes, which employ more than 1.34 million workers and generate, together, an annual revenue (in 2024) of BRL 221 billion.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over more than 25 years, it has assisted about 2,000 brands to enter the export track, generating US$ 11 billion in business. The Program is conducted through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, companies must fill out this form or contact the Relationship department: texbrasil@abit.org.br.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors <u>of the Brazilian economy. To achieve these objectives</u>, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen brand Brazil.

The <u>Agency</u> also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.

Learn more about ApexBrasil.