Tranoi and Vendome Luxury welcome Brazilian Texbrasil member labels

In Paris, from February 27 to March 3, traditional French apparel trade shows Tranoi and Vendome Luxury will welcome a group of brands that are members of Texbrasil (Brazilian Fashion Industry Internationalization Program – developed by Abit in partnership with Apex-Brasil). Our companies will join another 500 fashion designers and labels from around the world to show their F/W 2015 collections at the trade shows, which serve as an artistic platform for fashion designers chosen for the business world.

With its significant commercial appeal, Tranoi will welcome womenswear brand Fabiana Milazzo, which will also take part in Vendome Luxury along with the Anamaria Couture, Sarah Chofakian, Vivaz, Mabel Magalhaes and Patricia Bonaldi labels. Showing the best trends in evening wear, accessories and high-end apparel, Vendome has resulted in guaranteed success in business and partnerships for Brazilian labels in recent editions. In October of last year, in its twentieth edition, the companies at the luxury showroom saw total revenue of USD 570,000, with additional sales expectations of over USD 560,000.

“We participate in the Tranoi and Vendome trade shows because they always show great performance. The last edition was proof of the success of our strategy with the brands. In addition to its unquestionable quality and desirable location, they take place at the same time as Paris Fashion Week, with sales only increasing with each season,” says Rafael Cervone, the current President of Abit and CEO of Texbrasil.