Tranoi: delegation of 11 Brazilian brands arrives in Paris
From September 28 to October 1, a Brazilian delegation of 11 brands will be in the French capital for Tranoi, an event being held in parallel with Paris Fashion Week. The Brazilian group includes Amir Slama, Brennheisen, Fabiana Milazzo, GIG, IT BAG, Joulik, Lucas Magalhães, Sinesia Karol, Skazi, Vitor Zerbinato and Helena Caio, all members of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.
The Brazilian companies are showing their S/S collections to buyers from around the world at Tranoi. These include the Fabiana Milazzo brand, which is using the event to show its Vida collection to the public, which will also be shown on the runway at LA Fashion Week and at the Minas Trend event held in Brazil.
According to Renata Horta, who is with the brand’s team, Tranoi provides a unique opportunity: “this is a highly regarded show, bringing together original and artful collections, with a profile very much in line with our pieces,” she says. And she adds that the brand’s target markets are Europe, the Middle East and Russia.
According to Lilian Kaddissi, Executive Manager at Texbrasil, Tranoi is the perfect environment for the brands to prospect business. “The European market is highly competitive, which is why we are bringing a group of brands to the event that are prepared and have high value-added products. Lucas Magalhaes, for instance, has tailored his collection to the European market, guaranteeing a surefire strategy to close deals,” she says in closing.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.