Trilha Verão and Santaconstancia launch special collab

The Texbrasil brands (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency) – Trilha Verão and Santaconstancia are debuting a summer collab.

Inspired by the sport of the moment, beach tennis, the companies launched Verano, a line of fitness clothing inspired by the sport that has taken over beaches and other urban spaces. The pieces are light, colorful and cheerful, and also strengthen the circular fashion, with more durable clothes that can be used for more time.

For this, they relied on Lycra’s material, the EcoMade yarn, produced with pre-consumer recycled material. This means that 20% of recycled raw material from factory residues is used in its production, allowing for less impact on the environment and less waste.

The process is also certified by the Global Recycled Standard – an organization responsible for verifying and tracking recycled material from its origin to the final product, ensuring quality and compliance with strict environmental, social and chemical requirements. In addition, the fabrics used in the line belong to the CO2control family, a production concept by Santaconstancia knitwear, which seeks more sustainable products and practices.

Among the product mix are tops, short-skirts, shorts and dresses in models that allow more comfort in sports practice. As for colors, the bet was to compose combinations of high contrast to convey joy and joviality.

Following the trend of the 21/22 Summer season and the beach climate, the pastel tones such as yellow, pink and water green bring lightness and a cozy feeling, and are complemented by their intense tones, such as orange and pink, which are more energetic and essential to bring positivity and optimism.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over nearly 20 years, it has helped around 1600 brands to enter the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (ApexBrasil).