Upcycling: FARM launches unprecedented partnership with Re-Roupa

With sustainable use of textile waste in mind, FARM has joined Gabi Mazepa, the creator of Re-Roupa, to create new items from the brand’s production scraps. This is another step towards more sustainable behavior at the Rio de Janeiro-based brand which is a member of Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), the result of a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

Clothing with slight defects, cutting scraps and leftover raw material and notions were mined to create the re-FARM Re-Roupa collection, featuring 200 unique items that will hit the brand’s Harmonia (SP), Ipanema (RJ) and online stores on December 6.”We believe it is possible to extend the lifecycle of this existing clothing by using innovative creative processes as a tool. In addition to a clear concern regarding reuse, valuing local manpower and training seamstresses for the creative process known as Upcycling are also part of the Re-Roupa concept,” says Gabi Mazepa.

All of the items in the collection were produced at the Re-Roupa studio, in Rio de Janeiro, in partnership with entrepreneurial seamstresses that work independently, empowering local manpower. The items are handmade, one by one, giving life to clothing that shares similar cuts, but with exclusive combinations of old and new FARM prints.”The partnership with Re-Roupa is a great new venture and a new and great step into re-FARM. All because the collection is part of a methodology that re-signifies the useful life of materials, that had previously been discarded, which is so important for us to head towards reducing our negative environmental impacts and increase our positive social impact. The keywords in this turnaround are collaboration and awareness,” says Taci Abreu, head of marketing at FARM.

“Here at Re-Roupa, this is one of the challenges that most motivates us: applying our methodology to give new life to materials that were not used within the inventory at large companies. So we intend to promote transformation in this sector,” explains Gabi of Re-Roupa. This new collection is yet another important step for re-FARM, the brand’s first project focused on sustainability and reuse of raw material. And unlike this action with Re-Roupa that uses just FARM materials, it uses scraps of raw material and leftover notions from the Grupo Soma brands, which includes not only FARM, but A.Brand, Fabula, Foxton and FYI.

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