Verosenso bets on modern fashion made in leather

04/28/2022
Verosenso

Verosenso, a new participant in Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), – bets on a modern fashion made in leather to conquer the international market.

“We want to internationalize the brand, always keeping the quality and excellence, as well as the local curating where we will be present”, states the company’s marketing manager, Flávia Ogawa.

Founded in 2000 by Andrea Lewgoy, the company is present all over Brazil, besides Uruguay and the United States. With Texbrasil support, it participated in the March 2022 Coterie, the main contemporary fashion event in New York.

“Verosenso aims at women who seek fashion and value detail and quality in each product. Elegance and beauty can be combined with comfort and this is in the essence of the brand”, comments Flávia.

The brand’s autumn/winter trend, “Scene”, bets on a timeless concept, with references to minimalist aesthetics, but without losing color and originality.

Available through all of Brazil via e-commerce, the brand has a factory in Porto Alegre, South of the country, besides having partner ateliers, reaching a production capacity of 2,000 pieces per month.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Coterie, leather, verosenso