Vicunha takes inspiration from the future for winter/2017 campaign

With the priority being comfort in its launches and with a futuristic aesthetic in the new campaign’s visual identity, the winter/2017 collection from Vicunha Textil seeks to join the practicality of functional fabrics with the desire for quality expressed by today’s consumer. The indigo and denim maker is a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Based on a growing appreciation for versatile items that can be used in every season of the year, the textile company is featuring inspiring shapes in its campaign, aligned with the spirit of a new age, where the act of dressing joins luxury with casual and sophistication with functionality. “The more flowing and looser mixes as well as those that are more form-fitting convey a sense of comfort,” says Rogério Hideki, of Agencia Arvore, which is responsible for this season’s campaign.

The look book and ad pieces produced by the manufacturer contain post-apocalyptic looks, shot at locations with architectural forms that give off an air of modernity – such as the Latin America Memorial, designed by architect Oscar Niemeyer, and the UNIBES Jewish Culture Space, designed by Roberto Loebs. “All of the creations and settings were thought out to portray and show the concept proposed in the collection’s material,” explains Hideki.

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