Vicunha Textil takes part in Bangladesh Denim Expo

With the support of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Vicunha Textil, a manufacturer of indigos and denims, will participate in the Bangladesh Denim Expo on April 25 and 26, one of the biggest denim industry trade shows in the country, held in Dhaka, the capital of Bangladesh.

The show, whose exhibitors include producers of supplies for manufacture of jeans apparel – including fabrics, notions, yarns, fibers and threads, will also bring together professionals who are attuned to the latest trends and technologies, providing great business opportunities. “Participation by Vicunha favors the show – since it brings up-to-date collections that are completely in sync with international fashion – as well as the company itself, which has access to the select group of customers that visit the event,” says Thomas Dislich, the director of Vicunha Europe and Asia.

The manufacturer expects to once again wow the show’s visitors with its launches and new products, while also further strengthening ties with the public and fashion professionals in attendance at the event, growing its action as a competitive supplier in the international market. Among launches that the brand will introduce during the show are the Bi-Stretch Denim Fitness line, for items with multidirectional stretch, and the Tencel® mixes in the Shirting Collection line, notable for their soft touch and extreme comfort.

“We want to participate in the exchange of ideas that takes place during the event, holding a dialog with the consumer and introducing new solutions in finishes, shapes and washes, always in line with the top trends forecast for the coming seasons. In addition, proximity to the visitors has proven to be very beneficial and productive, providing support for development of new products that increasingly meet needs that are still latent in the market,” adds Thomas.

To answer the demands of the foreign market, items will also be shown from the Ever Black line, which are made using a special selection of dyes, with excellent penetration into the structure of the fibers and exclusive finishing, guaranteeing the color’s durability. Other highlights include the Moove Super Stretch and Athletic Denim lines, with elasticities of over 60%, and fabrics with more classic weights, such as the 100% cotton Essential and True Denim lines.

All news