Vitor Zerbinato and Caleidoscopio launch new collections at Tranoi
From March 2 to 5, two Brazilian companies are showing their collections at the traditional Tranoi show in Paris. Designer Vitor Zerbinato’s original brand and the Caleidoscopio artisanal jewelry studio have arrived in France for the womenswear, jewelry and accessories trade show. Both are members of the Apex-Brasil (Brazilian Trade and Investment Promotion Agency) internationalization programs Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil, the results of partnerships between the agency and Abit and ABEST, respectively.
Andrea Sanchez, Commercial Manager at Vitor Zerbinato, talked about the strategy at this Tranoi: “we are bringing exclusive pieces with special prices to attract new customers and please current customers.” This is the label’s fourth time at the show and, according to Andrea, expectations are still high. “It’s a show with loads of visibility, attracting people from around the world, not to mention that it is held in Paris, which is a huge draw,” she says. In addition to exclusive items, the brand is showing its F/W collection, inspired by historical figure Marie Antoinette. There are timeless pieces, with lots of prints and embroidery.
Tranoi is held four times a year during Paris fashion weeks, in prominent locations in the city. The event is a platform for new designers on the international market.
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of USD 36.2 billion.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy.
To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.
About Fashion Label Brasil
Fashion Label Brasil is the Brazilian Association of Fashion Designers’ Brazilian Value-Added Fashion Internationalization Program, created over 10 years ago in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Its purpose is to position Brazilian fashion abroad, enhancing Brazil’s image as innovative and contemporary. The program includes strategic and trade promotion initiatives for the various segments of Brazilian fashion, helping them to expand their operations in the international market.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Vitor Zerbinato and Caleidoscopio launch new collections at Tranoi