Belchior and J. Serrano show their collections at Heimtextil

The year has barely begun and two companies that are members of Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program – are already in Frankfurt, Germany for the 2018 edition of the Heimtextil show, taking place from today to Friday (January 12).

Belchior Cortinas e Acessorios and Textil J. Serrano are bringing their collections to one of the most important annual events in Europe for home fabrics and décor with the support of the Program developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Heimtextil is a traditional trade show, held since 1971, which serves as a bellwether for the trends that will be seen during the year. Around 2,900 exhibitors and 69,000 visitors from 141 countries attended the last edition of the event.

The organizer’s theme for this edition of the event has to do with urbanization. This is why a Heimtextil 2018 trend book was launched and there are some installations at the show based on the idea that “The future is urban.”

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).