Brazilian brands do around USD 100,000 in business at Mode City

July 11 was the last day of the 33^rd edition of Mode City, a show held in Lyon (France) geared towards the beachwear and lingerie segments, which welcomed eight Brazilian brands with the support of Texbrasil – Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Together, the group made up of the Maryssil, Biquini Brasil, Berlan, Ouseuse, SambaSoul, Sol & Energia, Despi and Sauipe companies did USD 98,800 in business, with USD 1.36 million expected over the next 12 months.

Alexandre Minatto, CFO at Maryssil, was happy with the company’s participation at this edition and with the results achieved: “we had great contacts, in addition to new business and commercial agreements that will result in the brand’s growth abroad.” For Silvio Altman, president of Biquini Brasil, the show resulted in lots of contacts for the company, which has been in the Brazilian market for over 25 years: “we made lots of contacts and are working on turning these contacts into new customers,” he says.

Newcomer SambaSoul caught the attention of many international buyers, doing business with customers from Greece and getting in touch with new buyers in London and Italy that are interested in the label’s collection. “Participating in Mode City was very important and a great opportunity for us to establish personal contacts with buyers and understand their perception in relation to our products and our positioning,” says Denise Zanvettor, who is in charge of the company’s marketing.

The event showed launches from this segment for S/S 2017 and gathered over 400 exhibitors from 41 different countries, while also drawing visits from around 14,000 buyers, with coverage by over 400 journalists from around the world.

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