Dudalina, Puket and Hering are featured in the FDC Brazilian Franchise Internationalization Ranking 2016

The Dudalina, Puket and Hering fashion brands are featured in the sixth edition of the FDC Brazilian Franchise Internationalization Ranking, a study drafted by Fundacao Dom Cabral that classifies companies that expand through franchise networks abroad. The three brands are members of Texbrasil, the Brazilian Textile and Fashion Industry Internationalization Program, the result of a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

This is the second year in a row that Dudalina has placed third in the ranking, which looks at Brazilian companies with franchises abroad and awards them. “This result has been the crown on our work and strategy. We have a structured international expansion plan for the upcoming years for growth and our goal is to create an internationalized brand,” says the company’s Vice President, Rogerio Tarnovski. Dudalina currently has 16 stores outside of Brazil, with 40% of franchise units located abroad.

Puket, which placed eighth in the ranking, saw its rate of internationalization increase by 67.3% from 2015 to 2016, according to the study. The brand entered four new markets in South America this year and points to the Middle East as its biggest market. “In 2016 we opened stores in Peru, Bolivia and the United Arab Emirates, where we already had stores; but we also explored new markets earlier this year, such as Qatar as well as Paraguay, which will open this month,” says Joana Wichmann, Foreign Market Manager. Hering was ranked ninth in franchise internationalization and also took third place in the ranking based on its rate revenue from sales of products abroad.

The FDC Brazilian Franchise Internationalization Ranking uses an index developed by the International Business and Strategy Center at Fundacao Dom Cabral and is focused on specific aspects of international growth through the franchising system. The report is part of the FDC Ranking of Brazilian Multinationals, which has outlined a panorama of Brazilian business internationalization since 2006, in an effort to understand challenges, benefits and outlooks.

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