Six Brazilian brands participate in Splash beachwear show in Paris
From June 23 to 25, six Brazilian beachwear brands are taking part in Splash Paris, founded in 2016 by Alexandra Lyles and Claire Spencer-Churchill, the directors of the Claret showroom. The Brazilian delegation includes Catarina Mina, Lenny Niemeyer, TM Fashion, Nannacay, Vix Swimwear and PatBo, member brands of Fashion Label Brasil and Texbrasil, fashion export programs from ABEST and Abit carried out in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
This action is part of the customized project at both associations, aimed at supporting and fostering companies with high export maturity through participation in trade shows or showrooms in program target markets.
According to Lilian Kaddissi, Executive Manager at Texbrasil, this summer is a good time for Brazilian beachwear in France: “in May, Texbrasil beachwear brands from Rio de Janeiro were part of a pop-up store in Paris and had a great reception from local consumers. We found that Brazilian bikinis and accessories are what Europeans want and I think that Splash is a great opportunity for us to do business and make our brands more competitive abroad.”
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over more than 15 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure. Apex-Brasil also coordinates efforts to attract direct foreign investments (DFI) to Brazil, working to identify business opportunities and to promote strategic events, guaranteeing support for foreign investors during the entire process in Brazil.