Colcci expands operation to Asia and targets the European market

Colcci, a brand of the AMC Têxtil group that has been in the market for more than 30 years, opened its first Japanese point of sale in late November, located in the city of Hamamatsu. The next step in the company’s international expansion is the opening of a unit in Malta, which marks the beginning of Colcci’s physical operation in Europe. 

The group is a member of Texbrasil – (Brazilian Textile and Fashion Industry Internationalization Program), the result of a partnership between Abit (Brazilian Textile and Clothing Industry Association) and Apex-Brasil (Brazilian Exports and Investments Agency) – and seeks to expand business in new markets, making the clothing brand known worldwide. 

The decision to open a store in the Asian market was motivated by the existence of business in the region, since the company already operated with pieces’ distribution in Japan. The new venture was a natural way to consolidate the brand’s operations in a country considered as highly competitive in terms of business. 

“The action is considered as strategic, since the region is widely visited by tourists from all over the world and its climate is very similar to Brazil’s, making it easier to adapt our collections locally and reducing production costs,” argues Thiago Raitez, international manager at Colcci.

Despite the recent expansion of physical stores in the international market, Colcci already operates with the distribution of collections in several European markets, with emphasis on sales in countries in Spain, where the brand has just launched a fitness collection in the department store El Corte Inglés.

 The company also has a strong presence in the South American market, and will open another unit in Paraguay this year.  

 About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to win the global market. Over almost 20 years, it has assisted around 1500 brands to get into the export trail, making USD 3.6 billion in business. The Program is held by Abit in a partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil).