Lupo turns 105 with R$1.6 billion in revenue, growth in sports and entry into footwear
Founded in Araraquara on March 21, 1921, Lupo—a company that participates in Texbrasil (the Brazilian Textile and Apparel Industry Internationalization Program), a partnership between Abit (the Brazilian Textile and Apparel Industry Association) and ApexBrasil (the Brazilian Trade and Investment Promotion Agency)—reaches its 105th anniversary having posted net revenue of R$1.6 billion in 2025, an increase of 2.8% over the previous year, closing the year with adjusted net profit of R$158.7 million.
According to the company, the main driver of its financial performance in 2025 was the sports line: Lupo Sport recorded a 34.7% expansion in net revenue compared to 2024, reaching R$371.5 million.
In addition to sports, Lupo also advanced into footwear with the launch of the Origem sneaker, marking the company’s entry into a new product category and expanding its portfolio beyond socks and underwear.
Adjusted EBITDA totaled R$187 million, with a margin of 11.8%, while free cash flow generation reached R$85.2 million, at a level similar to that of 2024.
The year also marked a turning point in Lupo’s industrial footprint with the inauguration of its first manufacturing unit outside Brazil, in Paraguay, dedicated to the production of basic socks.
In terms of production reorganization, the company moved forward with restructuring its operations, transferring the tights segment from the Araraquara unit to Itabuna (BA), and announcing the expansion of seamless product manufacturing at its São Paulo plant, also consolidating knitting operations currently located in Maracanaú (CE). In recent years, the company has also focused efforts and investments on environmental efficiency, with initiatives such as the adoption of pre-pigmented yarns, which significantly reduce the consumption of water, energy, and chemical inputs.
The company has also been expanding social and educational impact initiatives, including professional training programs and education in new technologies. “The industry is going through a moment of transformation, and innovation involves technology, efficiency, and responsibility. We have been working to integrate these pillars into the business and prepare the company for the future, while maintaining our commitment to people and to the communities where we operate,” highlights CEO Carlos Mazzeu.
For 2026, leadership strikes a cautious tone without giving up on strategic optimism. “We live in a rapidly changing world, where the models that led to success in the past no longer provide guarantees for the future. We enter 2026 convinced that we are well positioned to turn uncertain scenarios into opportunities,” says Liliana Aufiero.