Lupo announces planned succession and begins a new cycle of growth after 105 years

Lupo, one of the most traditional companies in the Brazilian textile and apparel industry, announced a new leadership structure as part of a planned succession process aimed at strengthening corporate governance and preparing the company for future growth cycles.

On June 1, 2026, Liliana Aufiero assumed the Presidency of the Lupo Group, while Carlos Mazzeu took over the executive management of the company as CEO. The new structure strengthens corporate governance and prepares the company for its next growth cycles.

With more than four decades of experience at the company, Mazzeu built his career closely following the company’s evolution and participating in important strategic and operational projects. His appointment marks a new stage for the company, which seeks to expand its competitiveness and strengthen its presence in strategic markets.

Planned Succession and Strengthening of Governance

The transition occurs after a 105-year trajectory for Lupo, a period in which the company consolidated its position as one of the leading references in the Brazilian textile sector. According to the company, the new leadership structure was designed to guarantee continuity, stability, and adaptability in the face of market challenges and opportunities.

Liliana Aufiero played a fundamental role in the company’s transformation by assuming leadership at a challenging moment in its history. Under her management, Lupo underwent a process of modernization and strengthening of its operations, maintaining the essence of the brand and preparing the organization for the future.

In addition to the strategic leadership of the business, Liliana also participated in the development of new leaders within the company. Among them is Carlos Mazzeu, whose professional trajectory is directly linked to the main growth and development movements of the company over the last few decades.

Focus on Innovation, Efficiency, and Expansion

Lupo’s new phase will be marked by the deepening of initiatives focused on innovation, expanding its presence in strategic categories, strengthening distribution channels, and increasing operational efficiency.

“I take on this challenge with deep respect for Lupo’s history, the legacy built, and the people who are part of the company. Our commitment is to preserve the essence of the Company and, at the same time, move forward with discipline, innovation, and proximity to the consumer,” says Carlos Mazzeu.

The company also announced the formation of a new leadership cycle aligned with the organization’s long-term objectives, reinforcing its commitment to the continuous evolution of the business and the generation of value for customers, employees, and partners.

A New Cycle for a Century-Old Brand

The restructuring of its leadership reinforces Lupo’s ability to reinvent itself over time, maintaining the values ​​that contributed to its consolidation as one of the most recognized brands in the Brazilian textile industry.

With a strategy focused on sustainable growth, strengthening governance, and continuous investment in innovation, the company begins a new stage in its trajectory, prepared to respond to market transformations and expand its relevance in the fashion and apparel sector.

About Lupo
Lupo is one of the most traditional companies in the Brazilian textile sector, with over a century of history. Founded in 1921 by Henrique Lupo and headquartered in Araraquara (SP), the company operates in the development, production, and marketing of a diversified portfolio, with distribution throughout the country and an international presence in more than 20 countries. With its main industrial complex of 90,000 m² in Araraquara and almost 10,000 employees in total, the company also has 4 other plants, in addition to 34,000 points of sale throughout Brazil. Lupo was the first national company in the textile sector to obtain recognition as a High-Reputation Trademark by the INPI (National Institute of Industrial Property), consolidating its presence in the minds of Brazilian consumers, and remains committed to operational efficiency, innovation, and brand strengthening for new growth cycles.