Adriana Degreas takes Brazilian beachwear for American and European summer

Summer has already begun in the northern hemisphere, and Brazilian bikinis are a highlight in stores around the world. A proof of this trend is the luxury swimwear brand Adriana Degreas in different stores in the United States and Europe.

In Portugal, the brand’s pieces, which are part of Texbrasil, (Brazilian Textile and Fashion Industry Internationalization  Program) – the result of a partnership between Abit (Brazilian Textile and Fashion Industry Association) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – can be found on the shelves of the Caju Comporta store, in the city of Comporta. The items are available for sale until September.

In the USA, Adriana Degreas’ clothes can be found in the beach area of Montauk, on Long Island, New York. The label s is participating in the Concept Playa pop-up, at The Surf Lodge Hotel, where she will stay until September.

In addition to expanding its international footprint, the brand will also get in the world’s first Beach Fashion Museum in Germany. “We are very honored to be part of a space totally dedicated to Adriana Degreas,” says Tauane Modes, the brand’s export coordinator.

The Bikini Art Museum, located in the city of Bad-Rappenau, combines art and swimwear, exposing 400 bikinis from 1870 to the present day.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export trail, making USD 3.6 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).