Ana de Jour’s new collection brings light colors to its portfolio

Ana de Jour has as values timelessness and sustainability, which is why it adopts the concept of a collection with permanent and updated pieces. These updates take place all year round, with the incorporation of new pieces and, mainly, with a new color chart that represent the mood of each “collection”. For this first moment of 2023, the theme is “A New Time” (Um Novo Tempo) and brings light colors ranging from off white to earthy, conveying serenity, transparency and light.

The brand is one of the members of Texbrasil (The Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (The Brazilian Textile and Apparel Industry Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency).

“My fashion is not made to last a season, but a lifetime. That’s why I do not redesign my entire collection every 6 months, but I revisit and update it and incorporate new pieces into the collection. And I use colors to convey, with each launch, new feelings and sensations”, declares stylist Ana Paula Lopes de Figueiredo, creator of the brand.

According to the stylist, the colors come to renew pieces and elements that have already become classics for the brand, such as the Clara dress and the use of inverted pleats, along with new models. “A novelty that I brought to this first collection of 2023 is the use of macramé belts and sashes to complement the pieces, but a more delicate macramé, made in silk fabrics”, Ana Paula concludes. 

With the launch of this new collection, Ana de Jour seeks to preserve its identity of elegance, fluidity and timelessness while bringing a new freshness to the brand.

Photos: Ana de Jour

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, winning US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).