Paula Raia launches sustainable collection with TENCEL™ and Canatiba Textil
Brazilian designer Paula Raia unites art, sustainability, and textile innovation in a collection developed with TENCEL™ and Canatiba Textil.
Inspired by artistic and cultural references, the AW26 collection focuses on sustainable denim, original designs, and materials with a lower environmental impact.
Contemporary fashion is undergoing a transformation, driven by the search for innovation, purpose, and more responsible processes. It is in this context that designer Paula Raia presents her AW26 collection, developed in partnership with TENCEL™, the leading sustainable fiber brand of the Lenzing Group, and Canatiba Textil, one of the biggest names in the Brazilian textile industry.
The collaboration results in a capsule collection that combines original design, sustainability, and creative experimentation. Inspired by names such as Joni Mitchell, Lygia Clark, and Joan Mitchell, the collection proposes a sensory experience through pieces that move between architectural and organic forms, translating a contemporary vision of conscious luxury.
Sustainable denim takes center stage in the AW26 collection
The partnership features denim pieces—jacket, pants, shirt, and overalls—developed with different shades of blue and colorful marbled denim effects. The cutouts and contrasts reinforce the artistic character of the collection and highlight the versatility of the material.
According to Paula Raia, CEO and creative director of the brand, the aim was to combine designs already recognized by the public with the functionality and comfort provided by sustainable denim.
Sustainability as a Strategic Value for Luxury Fashion
The incorporation of more sustainable raw materials reinforces a commitment that is already part of the brand’s positioning. The initiative seeks to expand the positive impact of the production chain and encourage a more conscious consumption culture.
The TENCEL™ Lyocell fibers used in the collection are produced with at least 50% less carbon emissions and water consumption compared to conventional fibers, contributing to a more responsible fashion industry.
Lenzing, the company responsible for the TENCEL™ brand, was a pioneer among cellulosic fiber producers in establishing greenhouse gas emission reduction targets aligned with climate science.
Responsible for developing the fabrics used in the collection, Canatiba Textil contributes its expertise in research, technology, and innovation to elevate the quality of the garments.
With over 55 years of experience, the company has consolidated its presence in national and international markets, supplying fabrics to renowned brands in Europe and the Americas and continuously investing in solutions aligned with the demands of sustainable fashion.
For the collection, Tornado Maxskin fabric was used, a 12 oz denim composed of cotton, TENCEL™ Lyocell, and elastane.
Brazilian Fashion, Creativity, and Sustainability
The collaboration between Paula Raia, TENCEL™, and Canatiba Textil reinforces the potential of Brazilian fashion to unite creativity, innovation, and environmental responsibility. The project demonstrates how the integration between brands, the textile industry, and suppliers of sustainable raw materials can drive new possibilities for the sector.
The capsule collection has been available since April 28th in the brand’s physical store and also on Paula Raia’s e-commerce site, expanding access to pieces that combine original design, comfort, and a commitment to a more sustainable future for fashion.
About Paula Raia:
With each collection, diverse expressions of being are explored in a poetic and meticulous way. Different emotions, cosmos, and desires are materialized through in-depth research into design, silhouette, and raw materials, with a unique and original vision from the designer who gives her name to the brand.
About TENCEL™
TENCEL™ is the leading textile fiber brand of the Lenzing Group. Since 1992, the TENCEL™ brand has been a force for positive change in the textile industry through resource-efficient production processes and continuous fiber innovation. TENCEL™’s Lyocell and Modal fibers are low-impact, high-comfort materials made from sustainably managed wood sources. Both fibers are naturally soft, smooth to the touch, and can support rich colors in fabrics. With effective moisture control, fabrics made from both fibers also support a natural dry feel.
As sustainable textile solutions, TENCEL™ Lyocell and Modal fibers are highly versatile and can be combined with a wide range of textile fibers to offer an almost endless variety of product designs and functions. The fibers can be incorporated into nearly every textile category, from ready-to-wear, jeans, underwear, sportswear, workwear, footwear, and even home textiles.
TENCEL™ Lyocell and Modal fibers can decompose and compost at the end of their life cycle (TÜV AUSTRIA certified). The fibers are also certified with the EU Ecolabel (license no. AT/016/001) for environmental excellence, recognizing high environmental standards throughout their entire life cycle.
To learn more about the TENCEL™ brand, visit https://www.tencel.com/. For more details on the sustainability features, performance, as well as the technology and production processes behind TENCEL™ brand fibers, visit https://www.tencel.com/claims.
About the Lenzing Group
The Lenzing Group stands for the environmentally responsible production of specialty fibers based on cellulose and recycled material. As a leader in innovation, Lenzing partners with global textile and nonwoven manufacturers and drives many new technological developments. Lenzing Group’s high-quality fibers form the basis for a variety of textile applications, from functional, comfortable and modern clothing to durable and sustainable home textiles. Due to their special properties and botanical origin, Lenzing’s TÜV-certified biodegradable and compostable fibers are also highly suitable for everyday hygiene products.
The Lenzing Group’s business model goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products throughout the value chain, creating added value for consumers. The Lenzing Group strives for the efficient use and processing of all raw materials and offers solutions to help transform the textile industry from the current linear economic system to a circular economy. In order to slow the rate of global warming and thus also support the goals of the Paris Agreement and the European Commission’s “Green Deal,” Lenzing has developed a clear, science-based climate action plan that aims to significantly reduce greenhouse gas emissions by 2030 and achieve a net-zero target (scopes 1, 2 and 3) by 2050.
About Canatiba Textil
For over 55 years, Canatiba Textil has been weaving innovation and sustainability together every day, combining tradition, technology, and research to create solutions for all fashion designers and garment manufacturers worldwide, connecting fashion, performance, and environmental responsibility. Canatiba Textil offers quality, intelligence, pioneering spirit, partnership, and sustainability in its relationships and in meeting the demands of the Jeanswear, Workwear, and woven fashion fabrics markets, opening new paths and revolutionizing consumption in these sectors through innovative solutions and resolutions for clients and partners. Ethics, transparency, responsibility, respect for society and the environment will always guide all the company’s processes and actions. With the aim of disseminating knowledge and fostering the development of the fashion industry, Canatiba also promotes initiatives and content platforms such as Canatiba Trends, for research and trend guidance, and Canatiba+Knowledge, dedicated to the dissemination of information, innovation, and education for the market.