Apex-Brasil brings North American buyer for Bergdorf Goodman to Brazil

Renowned North American store chain Bergdorf Goodman is interested in Brazilian fashion production, especially in the beachwear, jewelry, accessories, lingerie and coats sectors. Aware of the attention Brazilian fashion receives in the USA, the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will hold a Buyer Project that will visit Sao Paulo and Rio de Janeiro.

In Sao Paulo, buyer Kelly Haselschwerdt will visit the showrooms of brands in segments of interest. There will be two days of visits and business talks with brands such as:

• Adriana Degreas (resort and beachwear)
• Triya showroom (beachwear)
• Renata Jorge (Fernando Jorge) and Mariah Rovery (jewelry)
• La Rouge Belle (lingerie)
• Cecilia Prado Mare showroom (resort and beachwear)

After visiting Sao Paulo, Kelly will continue onto Rio de Janeiro, also at the invitation of Apex-Brasil, where she will take part in talks with companies participating in Veste Rio, one of the biggest fashion platforms in Brazil, being held at the Maua Pier from April 26 to 30. The scope of the North American buyer’s prospecting includes over 100 Brazilian companies that will attend Veste Rio.

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