Apex-Brasil develops project on bull riding circuit

From May 17 to 18, 16 Brazilian companies, 15 foreign companies and ten trade organizations will gather in Jaguariúna (SP) to take part in Projeto Brasil at PBR, developed by Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Following the standards of the IndyCar Project, the goal is to develop trade promotion activities during the stages of the bull riding circuit, organized by the PBR (Professional Bull Riders).

Building relations between Brazilian entrepreneurs and potential buyers, investors and opinion makers from United States is the main focus of these activities. During the 2013 phase, the project is forecasting more than USD 4 million in business for the next twelve months.

The PBR was created in 1992, joining sporting professionals connected with riding. Upcoming competitions which will include Agency initiatives will take place in the United States: in Oakland on September 6 and 7, in Miami from October 11 to 13, and in Las Vegas from October 24 to 27.