Basso&Brooke speak about Colors of Brazil project at Abit talk

On Thursday (July 3), the design duo of Basso&Brooke, responsible for the Colors of Brazil exhibit at the OCA in Ibirapuera Park, were atAbit headquarters to talk about the behind the scenes happenings at the project. The chat was also attended by the Fashion Editor for Elle magazine, Chantal Sordi, who kicked off the conversation by highlighting the importance of digital prints in national production:”it is a very strong characteristic of our clothing.”

England’s Christopher Brooke explained that one of the project’s goals is to show a broad view of prints.”More than fashion, we are translating a lifestyle and the exhibit is a way to prove that digital prints can be done on all surfaces. One of our missions is to find applications that nobody has thought of yet,” he said, explaining that this is why the studio has a research and development area.Visitors to the OCA can check out the prints on tiles, wood, ceramic tiles, fabric, leather and acetate, among other things.

Brazilian Bruno Basso underscored the project’s social aspect, involving 64 young people ages 14 to 26 from low-income communities in Belem, Fortaleza, Rio de Janeiro and Sao Paulo, who were in charge of creating a database of over 12,000 photos.”We were careful not to see these kids as victims, but as holding a huge unexplored potential; they are a group of collaborators with great interest. It was satisfying to see them making such lovely images,” he stated. The Colors of Brazil exhibit is supported by Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil) and will be open in Sao Paulo until August 2. Entry is free.