Be Brasil presents Rhodia and Moovexx projects

From October 16 to 22, an event held in New York by Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with the support of Texbrasil (Brazilian Fashion Industry Internationalization Program) will present innovation, fashion, art and design projects by Brazilian brands. Be Brasil will host exhibits of the latest creations by two Program member labels: Rhodia and Moovexx.

Rhodia will bring its Emana technology to the event, showing how it is used in denim in a collection developed by designer Alexandre Herchcovitch, while Moovexx will show its own self-named innovation. The company created a technique used in the waistband of jeans, using elastic to fit the garment to the body without requiring alterations or compromising the clothing’s design. This technology won the Idea Brasil Award in August of this year.

In addition to these brands, other segments will also present their innovative projects.