Delegation with 33 Brazilian beachwear brands participates in Miami Swim Week

Next Saturday (10), Miami Swim Week begins, a week dedicated to swimwear that brings together, in Miami, Florida, in the United States, buyers, journalists, and enthusiasts from the fashion world, in tradeshows such as Destination, Cabana, and SwimShow.

The events feature 33 Brazilian brands from the Brazilian fashion internationalization project Fashion Label Brasil, Texbrasil, and Brazilian Footwear, internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency), and Abest (Brazilian Stylists Association), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados (Brazilian Association of Footwear Industries), respectively.

Destination, which takes place between July 10th and 12th, focuses on premium audiences, emerging brands, and new designers. The Brazilian brands attending the tradeshow are Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi, and Pura Swim, from Texbrasil, and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis, from Fashion Label Brasil.

The SwimShow will between July 10th and 13th the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil, and Mos Brazilian Beachwear from Fashion Label Brasil.

The event is one of the most traditional in the segment and has existed for over 30 years, annually attracting more than 7,500 buyers, manufacturers, designers, influencers, and fashion industry leaders from over 60 countries.

Finally, on the 10th, 11th, and 12th of July, Cabana welcomes people interested in beachwear, resorts, accessories, lingerie, jewelry, sportswear, and shoes, with a focus on premium audiences. The event will be attended by Adriana Degreas, from Texbrasil; Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil; in addition to Melissa, from Brazilian Footwear.

“It’s great to be able to resume personal contact with buyers. Miami Fashion Week presents opportunities to highlight Brazilian beachwear brands. With the resumption and arrival of summer in the northern hemisphere, we expect good results for the companies”, comments Lilian Kaddissi, executive manager of Texbrasil.

Destination

Location: Eden Rock Hotel
Date: July 10th to 12th
Where to find Brazilian brands: Eden Rock Ballroom – Lobby Level and Level 2

Swimshow

Location: Miami Beach Convention Center
Date: July 10th to 13th
Where to find Brazilian brands: Halls A and B

Cabana

Location: Miami Beach Convention Center
Date: July 10th to 12th

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers works to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of each one of them, besides promoting the Brazilian lifestyle, thus contributing to the growth of all fashion-related industries. Currently, the non-profit ABEST has 120 brands from all over Brazil that export products to 57 countries. In addition, it is constantly carrying out strategic actions to increase penetration in new markets around the world and to strengthen relations with markets already conquered.

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program has strategic activities — Buyer and Image Project, International Tradeshows and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, is one of the most important entities among the economic sectors of the country. It represents the productive force of 25.2 thousand companies installed throughout the national territory, companies of all sizes that employ more than 1.5 million workers and generate together an annual turnover of USD 48.3 billion.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. The Agency carries out diversified actions of commercial promotion aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international tradeshows, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen Brazilian brands. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.