Brazilian brand Savyon attends Interfilière Paris

Starting this Friday (03), Interfilière takes place in Paris, and the show is attended by Savyon, a company that is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Exports and Investments Promotion Agency).

The French event is geared towards producers of inputs for the lingerie, fitness, and beachwear apparel industry. The event takes place in parallel with the Mode City beachwear tradeshow fashion, and at the same address, being an ideal destination for those focused on the segment.

And it is precisely this market that Savyon is looking for. “We have some regular customers who will be attending the event to visit us and see our new collection”, explains the company’s International Business Manager, Eduardo Fleck.

For him, attending the event is essential to keep the brand’s customers in Europe and prospect new ones. Savyon has had a strong presence in the European market for more than 20 years, with customers in France, Italy, and England, and some heavyweights such as Chanel.

This will be the brand’s first participation in a physical event since the beginning of the pandemic, and Eduardo has high expectations. “This event will define the fashion decisions of 2023, a year in which we expect the market to have normalized”, he concludes.

In addition to the physical version, which will take place at Paris Expo, in Porte de Versailles until September 5th, the event will also have a digital edition, Interfilière Connect, between September 6th and 17th.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Exports and Investments Promotion Agency (Apex-Brasil).