Brazilian brand Savyon participates in Interfilière in Paris

In September, the French trade show Interfilière took place in Paris, and Brazil Brazil was represented by the textile brand Savyon, which was supported by Texbrasil (Internationalization Program for the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The company, which has been in the market for more than 50 years, is one of the main jacquard manufacturers in the country and develops elaborate wefts for several segments. One of them is the beach, intimate and fitness fashion, focus of the French fair.

For the company, Interfilière had a good outcome, considering the unstable post-pandemic scenario in Europe. Because of travel restrictions, the September edition had mainly French buyers.

Savyon has been present in Europe for more than 20 years and, besides France, also operates in Italy and England.

About Texbrasil

The Program for Internationalization of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 20 years, it has helped about 1600 brands get on the export path, doing $9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).