Brazilian brands make over USD 1 million in business at Miami Swim Week

The 2021 edition of Miami Swim Week has come to an end, featuring 33 Brazilian brands at the SwimShow, Destination, and Cabana tradeshows. The companies were supported by the Brazilian fashion internationalization projects Fashion Label Brasil, Texbrasil and Brazilian Footwear, internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Export and Investment Promotion Agency), and Abest (Brazilian Association of Stylists), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados (Brazilian Association of Footwear Industries), respectively.

At SwimShow, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil, and Mos Brazilian Beachwear from Fashion Label Brasil, made USD 282,000 in business.  For the next 12 months, companies must prospect another USD 1,325,000.

Destination, on the other hand, received the Brazilian brands Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi, and Pura Swim, from Texbrasil, and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis, from Fashion Label Brasil. Together, the brands made USD 257,000, with a forecast of another USD 600,000 in business next year.

For Nay Sunset Wear, which attended the event for the first time, the experience was essential to conquer new customers in the country. “We were very happy with the result, and the receptivity and interest of the buyers”, celebrates brand designer Adriana Senise.

The brand, which already sells in the United States at the Bossa Concept store, in Miami, hopes to expand its market in the United States. According to Adriana, the sector is booming in the region, and Nay Sunset Wear hopes to close new deals with retailers such as Intermix and Anthropology.

Finally, the Cabana receivedby Adriana Degreas, from Texbrasil; Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil; in addition to Melissa, from Brazilian Footwear. Between the digital and physical versions of the event, the brands made USD 525,000 in business and prospected another USD 1,333,000 for the next 12 months.

In-person events

Although brands and fairs have organized themselves to adapt their operations to digital environments, the resumption of in-person events is celebrated for offering personalized contact between brands and their customers. “We know that it is possible to do good business in the digital environment, but the results of the physical events show that buyers are more willing to know the brands and do business with Brazilian companies when they meet in person,” comments Lilian Kaddissi, Texbrasil’s executive manager.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers works to strengthen and promote Brazilian design and fashion. Its main purpose is to help develop Brazilian brands with international scope and ensure the authenticity and creativity of each one of them, as well as to promote the Brazilian lifestyle, contributing to the growth of all the fashion segments. Currently, the non-profit ABEST has 120 brands from all over Brazil that export products to 57 countries. In addition, it is constantly carrying out strategic actions to increase penetration in new markets around the world and to strengthen relations with markets already conquered.

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program has strategic activities — the Comprador e Imagem Project, International Fairs and Fashion Shows, the Showroom Project, in addition to special actions — to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, is one of the most important entities among the economic sectors of the country. It represents the productive force of 25,200 companies located across the country- companies of all sizes that collectively employ over 1.5 million workers and generate annual revenues of US$ 48.3 billion.

About Texbrasil

O Programa de Internacionalização da Indústria Têxtil e de Moda Brasileira (Texbrasil) (Brazilian Textile and Fashion Industry Internationalization Program) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Agência Brasileira de Promoção de Exportações e Investimentos (Apex-Brasil) (Brazilian Trade and Investment Promotion Agency)

About Apex-Brasil

The Agência Brasileira de Promoção de Exportações e Investimentos(Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. The agency carries out diversified actions of commercial promotion aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international tradeshows, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.