Brazilian companies will be present at a trade show in Germany

J. Serrano, Belchior and Fiama are already fully prepared to participate in Heimtextil, in January 2023. The three companies will be at the fair with the support of Texbrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

Between January 10 and 13, the brands will exhibit their novelties at Heimtextil, Frankfurt, Germany, which is one of the largest and most prestigious events in the bed, table and bath segment, in addition to bringing another 10 product categories for the home. The next edition will have the theme “Textiles Matter”, and will focus on  standards for sustainable and future-oriented textile furniture, particularly linked to the theme of the circular economy. 

Lilian Kaddissi, Executive Superintendent of Strategic Projects at Abit, shares the commercial expectation with the participation of the brands in the fair. “Heimtextil works as a thermometer for the home products market, and I believe that Brazilian products have great potential not only in Germany, but throughout Europe”. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over almost twenty years, it has helped about 1,500 brands get on the export trail, making USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).