Delegation supported by Texbrasil at Colombiatex 2024 generates US$ 95 million in business expectations

The 2024 edition of Colombiatex took place between January 23 and 25 in Medellin, Colombia. The Brazilian delegation tallied the attendance of 42 companies, of which 35 had the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), which is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency)

During the three days of the event, the group closed deals exceeding the USD 10.3 million mark, with expectations for the pursuance of more than USD 95 million in sales throughout the year. “This is one of the most traditional events on our calendar, and Brazil’s presence has grown year after year. In addition to Colombia, the fair is an important hub for negotiation with different South American countries and has attracted the attendance of Mexican and North American buyers”, declared Lilian Kaddissi, Abit’s executive Project superintendent.

Capricórnio Têxtil states that the event helped the brand to expand its operations to other countries in our region. “Until then, we used to export only to customers in Argentina, but at Colombiatex, we were able to map other potential buyers in Latin America, such as Peru, Ecuador and Paraguay”, explains commercial director Alexandre Correa. The professional also highlights the importance of the support he receives from Texbrasil, Abit and ApexBrasil, which helped him increase his contact network. “We have the sales perspective of at least 15 items from all lines”, he celebrates.

Another company that brought novelties that were well accepted by the market and is always looking for innovative solutions was Nilit “We were able to present the most sustainable polyamide versions, such as the use of biomass as an input for CO₂ reduction”, highlights marketing director, Fabiana Andreoli.

Colombiatex is considered the main business hub in Latin America focused on the textile, machinery and chemical products segment. It counts on the attendance of visitors, wholesalers, distributors, retailers, representatives of textile and clothing inputs, as well as press from around the world. The next edition will take place in January 2025.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 24,600 companies located throughout the national territory, which employ more than 1.36 million workers and together generate annual revenue of BRL190.3 billion (2021 data). The Brazilian Textile and Apparel Sector stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or contact our Relationship department the e-mail address, texbrasil@abit.org.br or by phone (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.