Denim brand Vicunha launches collection with vintage concept

The Brazilian jeanswear brand Vicunha launched last Tuesday (25) its new collection. For the models, the company is betting on the power of nostalgia. The collection, called “Novo Vintage”, was presented for the first time in digital form, following the “one stop shop” business model, which makes it possible to meet customer needs with integrated solutions in one place.

Textile, which is part of Texbrasil (Brazilian Textile and Apparel Industry Association) – the result of a partnership between Abit (Brazilian Association of the Textile and Clothing Industry) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) —, released 12 new models, including six in denim, and six in color denim.

One of the highlights from Vicunha is Sendai jeans, which incorporates the characteristics of the collection. The fabric offers a twist between past and future by rescuing traditional techniques and cutting-edge technology, reflecting the iconic Japanese denim.

The brand’s idea is to create affectionate value in the pieces, by recovering classic models. “We are providing elements for all brands to transmit meaningful connection experiences and memories to their consumers. We are talking about affection, fashion with purpose and humanization of the brands”, comments Cool Hunter Lola Botti, who presented the pieces alongside Vicunha’s Fashion Coordinator, Chico Gonzalez.

Another highlight of the collection is the Kelvin Mint, which has differentiated elasticity and dyeing, resulting in a chic and retro fabric, with a greenish touch.

In addition to the new fabrics, Vicunha is also betting on the power of colors. The newness of the Denim Color line is composed by black, lilac, orange, wine, red and blue pieces.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).