FARM shows its F/W collection during NYFW

FARM is introducing exclusive items for its F/W collection during New York Fashion Week, one of the most important fashion weeks in the world, held February 9 to 17. After taking part of the Coterie show in North America with the support of Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, the result of a partnership between Abit and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – the Rio de Janeiro-based brand reinforced its presence in the Big Apple, highlighting important partnerships and looks beyond innovative. The event included attendance by actress Danielle Campbell, a star of the TV series The Originals, top model Niki Taylor and model and actress Elizabeth Wheeland, the “girl crush” of the moment.

Among new items were pieces made in partnership with Germany’s Adidas Originals, with this being the 6th edition of the collaboration and with over 130 points of sale worldwide. The launch took place in Brazil last Friday, February 17. “Being in a city like New York is a dream, an important movement and a huge achievement for us. We thought of a collection that ranges from urban to handcrafted and has a diversity of styles, because we believe that fashion is: democratic. We are very happy,” says Katia Barros, the brand’s Creative Director.

Although the color portfolio mostly contains wintery tones, it is illuminated by warm colors, such as yellow and red. New items include layers and a mix of prints, creating irreverent combinations typical of the season. Handcrafted items, especially crochet, are one of the stars of the collection, which also includes fun accessories, hair accessories that recall the tropical climate of Rio de Janeiro with the pop side of Japan, in a line with the latest collection launched by the brand in Brazil: Sarongue.

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