Hering is inspired by nature for its S/S collection

Inspired by the freedom and fresh feeling reminiscent of being in harmony with nature, Hering’s new collection is full of breezy and practical pieces, with references to flowers and natural fabrics, like viscose and linen. The difference is in the tradition aligned with innovation that only a company in the market for 135 years can imprint on its style.

Going back to its roots and remembering the landscape found by the Hering brothers when they arrived in Brazil in 1880, the brand prepared a womenswear collection that seeks out nature, while still maintaining the comfort and style characteristic of the brand, which is a member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Stripes are a mainstay of Hering and are even stronger in this collection, combined with the botanical theme of leaves and flowers. Skirts, dresses, jumpsuits and long trousers come in hip and flowing cuts, ideal for the hottest days.

For men, urban and natural styles mix. Inspired by Hering’s industrial past, with elements harking back to the factory style, items feature handmade illustrations and prints that include geometric shapes, stripes, plaid and camouflage. The collection includes light linen shirts with a vintage touch, aimed at providing the practicality that all men seek.

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