PREMIÈRE VISION PARIS 2024: BRAZILIAN DELEGATION ACHIEVES GREAT RESULTS

Brazilian companies participated in the July 2024 edition of Première Vision Paris, held between the July 2 and 4, 2024, in Paris Nord Villepinte, Paris, France. With the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), the result of a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), the delegation was present in full force.

The delegation was made up of 10 companies – Adriana Boulos, FB do Brasil, Finileather, Lúdico Estampas, Natural Cotton Color, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio and Studio Icertain – who presented their innovations and products to an international audience of buyers and industry professionals.

Première Vision Paris is considered the main textile event in Europe and covers several segments, including textiles, design (prints), leather, threads, accessories and private label. The edition attracted more than 8,000 visitors from more than 115 countries and featured 930 exhibitors from more than 40 countries, with a significant focus on the sustainability topic, which received great attention and recognition.

Participating Brazilian companies established more than 455 new contacts and reported that they expected to make over USD 1,602,000 in the 12 months following the event. Participation in Première Vision Paris provided a unique opportunity to showcase innovations and connect with customers from important markets such as Russia, the United States, England and France.

This year’s edition featured 1,500 matchmaking meetings between 230 international leaders and exhibitors, tripling the numbers from February 2024. Additionally, the event introduced new networking functionality for exhibitors and visitors in the PV app, making connections even easier.

About Abit

The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities among the country’s economic sectors. It represents the productive force of 23,600 companies located throughout the national territory, which employ more than 1.33 million workers and together generate annual revenue of R$ 193.3 billion (2023 data). Brazil’s Textile and Garment Industry stands out on the world stage, it is the fifth largest textile industry in the world.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export trail, earning US$ 9 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).. To participate in Texbrasil, the company must contact our Relationship area by email at Projetos@abit.org.br.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business roundtables, support for the participation of Brazilian companies in major international events, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors, aiming to develop the competitiveness of Brazilian companies and the country.