The carioca brand We Oui is the new member of Texbrasil

We Oui was created in 2019 by stylist Adriana Andrade, who has been working in the Brazilian fashion market for over 20 years. The brand from Rio de Janeiro follows the Boho style, which it identifies with, made up of embroidered products and natural fabrics, with all the designs created by the stylist herself. The brand’s first store was opened in the city of Rio de Janeiro and expanded throughout the country, serving customers throughout the country.

The brand intends to expand its business internationally, one of the reasons for joining Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export Promotion and Investments Agency).

“With the aid of Texbrasil, we want to expand our presence in Europe and the United States, participating in fairs and events supported by the Program’’, points out Adriana. She explains that We Oui has plans to open its first store outside Brazil, in the city of Cascais, in Portugal, and intends to start selling online to the rest of Europe.

The brand’s collections are distinguished by the creativity of the embroidery and clothing designs, with wide models and pieces that can be used in different situations and periods.

Photos: We Oui – Soleil Collection

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).