Tigresse invests in monthly collections and begins to export
Timelessness and sophistication: these are the characteristics of Tigresse, the newest member of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Founded by Renata Figueiredo seven years ago, the brand is sold at 200 multibrand stores in Brazil and 10 of its own stores in Sao Paulo, Campinas, Alphaville and Rio de Janeiro. And there are big plans to gain international market share.
The company, which is currently undergoing a rebranding phase, has a DNA that includes exclusive prints that currently range from animal print and more refined graphic patterns and embellished florals. One of its main differences is its monthly launches. In an effort to bring even more fashion information to stores, Tigresse has an annual total of 12 collections. In 2015, these mini-collections will be designed by twelve Brazilian stylists, with Dudu Bertholini being the first to bring his refined vision to the F/W editorial.
Tigresse currently operates on three market fronts. The first is wholesale, with over 200 loyal customers making purchases every month. Over 100 points of sale across Brazil are expected in the next two years. The second is retail, with ten of the label’s own stores and an expectation to reach 25 stores in three years. The third is internationalization of the brand, which will for the first time be taking part in two trade shows in the coming months: Who’s Next and Project Women’s.
Starting to export is a huge step for the company to take, and Texbrasil supports this initiative through consulting and training geared towards the foreign market. Mario Renzo, the brand’s director of operations, shows how a plan is essential to success. “For instance, in e-commerce, where sales are made across the country, sales of Tigresse products to other countries will also be possible as a result of the positive outcome of this first foray into foreign markets,” he says, underscoring the importance of being prepared to grow.
Tigresse